APPROACH ADVERTISING & EXHIBITORS PVT LTD

Social Media Optimization & Marketing
Our Approach for SMM

Strategy

Creating a promotional plan that takes advantage of social and digital technologies will help you shape the conversation, build loyalty, and attract new customers and partners.


Listening & Monitoring

Social media is so much more than a way to amplify your message. We help you do more with social media listening & monitoring, whatever your budget, how to use social monitoring for competitive intelligence, and how to choose social media technology to fit your business needs.


Content strategy

Social media is nothing without the content that makes it interesting for its users. Having great content can make all the difference when it comes to having the best reach and engagement for your brand, which in turn builds loyalty and drives sales.


Trust

Long gone is the time that marketers could push a message out to a social channel and be able to trust that their audience would see it. Now, with so many users and so many other messages, plus network algorithms that don’t favor brands, it’s more difficult than ever to use social media as a traditional push channel. It means that it’s time to shift focus and start looking at social media as what it’s best used for: building one to one, meaningful relationships. Individuals who engage with you on social are likely to trust you more, have deeper loyalty, and will be more likely to recommend your products and services to others.

Brands need to tread carefully in the social space. We keep you close to your audience without overstepping boundaries. Offering a full-proof, social media strategy plan, our execution is cautious yet effective.


Return of investment (Accountability)

What is social media return on investment, or ROI? Simply put, it's the results you get from everything you do in social media, ranging from protecting your reputation, building brand awareness and loyalty, retaining and satisfying customers, and directly earning or saving revenue.

We measure what’s happening, in ways others are only starting to think about. We combine automated reporting with human analysis, so you can see what’s really happening and why.